The Essential Checklist for Hiring an SEO Agency
The SEO agency you hire decides the fate of your website. If you choose an inexperienced SEO firm, your website would never reach the top of the search engine results page.
Here’s an essential checklist for hiring a Houston SEO agency.
More Than 5 Years of SEO Experience
Several SEO agencies in Houston call themselves expert who is seldom true. The first roll-out of SEO update shook the SEO industry, and many websites that had achieved higher rankings through black hat SEO techniques like inappropriate link building, spamming, and keyword stuffing suffered greatly.
Before you hire an SEO agency, find out their years of SEO experience. You can ask questions like how a company survived the Penguin and Panda search engine updates and how their clients were affected. You can also ask what steps the agency took to help their clients survive the search engine algorithm updates.
If the SEO agency is relatively new in the business, they would not have any satisfactory answers to your questions. The company you plan to work with should know about the latest updates inside Google and also have experience in working through these updates.
The SEO experience helps the SEO agencies to survive within most complicated situations in SEO and ensure they help their clients reach their SEO goals despite the difficulties.
Provide Results to Their Clients
It is quite easy for an SEO agency to draw an attractive SEO plan for their clients. But the big question is can they deliver results. If the SEO firm is not confident about its SEO strategies, there is no point in working with such an SEO agency.
A good Houston SEO agency would provide portfolios and sample work they have done for its clients. They would provide you with a proven track record they have earned over these years. The agency might not have a perfect ten in all their SEO activities, but they should have a decent number of successful SEO initiatives and happy clients.
Understanding of Advanced Level of SEO
SEO has a broad scope. Just creating content with target keywords is not enough. The SEO agency you select should have a deep knowledge of three important elements of SEO.
On-page Optimization – it refers to SEO measures directly performed within the website like smart ways of internal linking, quality content, and HTML and meta-tagging. In simple words, on-page Optimization refers to making your website SEO friendly.
Off-site Optimization – it refers to external SEO practices like link building to optimize your website.
Technical areas– the agency should know technical issues that can affect the website’s search engine rankings. A good SEO agency would be able to identify technical issues with the structure of your website and configure your website in a way that is easy for search engine bots to index pages.
Adheres to Best SEO Practices
No matter how popular or expert an SEO agency is, if it does not follow guidelines of the search engines, your website will go down sooner or later. SEO agencies have no control over SEO guidelines, nor do they have any idea about SEO algorithm updates that might be in the pipeline.
The only thing SEO agencies can do is adhere to best SEO practices so that new search engine updates do not affect their clients’ websites much. A good SEO agency would be proactive to search engine updates and adapt to the new guidelines whenever introduced.
You should stay away from SEO agencies that promise higher rankings in a short period. Such SEO firms are more likely to use black-hat SEO techniques that provide faster results, but the success is short-lived. Search engines are known to penalize websites that follow black-hat SEO techniques, and the worst can happen to your website as your website is removed from the search engine index.
Send Consistent Reports
Search engine optimization takes time, and you may have to wait for weeks/months to see the results. A good SEO agency would send you consistent reports that mention SEO activities performed for a given period and things that are planned for the near future.
Long story short, choosing the right Houston SEO agency, would effectively promote your business online and generate sales.
How a Voice Marketing Agency Can Help?
Are you wondering how a voice marketing agency can help your business? What exactly do they do, anyway? Voice marketing is absolutely pivotal to any company that wants to expand its marketing and thrive. Here are some things to consider about hiring a voice marketing agency for your business.
Figure Out What Voice You Want
A voice marketing agency can help you figure out what exactly your voice should be. You need to have a good foundation, values, and know what image you want before you start marketing, and voice marketing agencies can help you formulate the best identity for your company. Consistency with consumers is absolutely key, as customers won’t like a business that changes its values and product niche every month, so hiring professionals to help with this is crucial. If you want your company to succeed, make sure you find the right voice marketing agency to help to set your image and goals in stone.
Strategize and Plan
Every business needs a good plan. What tactics will you employ for marketing? How will you reach and capture your audience? What goals are you aiming for, and what steps do you need to achieve them? A voice marketing agency can help you with all of those questions. These experts know what strategies fail and which methods lead to booming successes. You can’t be expected to understand the ins and outs of marketing theory as well as run your business, so it’s vital you let a professional voice marketing agency guide you through which tactics you should use and how to use them. There’s no better way to launch your business towards success than a solid plan of attack.
Insight for Customers and Clients
If you want to market effectively, you’ll need to know about the people you’re marketing to. What are the demographics most interested in your niche? What spending habits do they have? What marketing tools have proven most effective to increase engagement and sales? Are there any cultural sensitivities you should be aware of? All of these are critical if you want any marketing success, however it’s a ton to try and keep track of all on your own. There’s no way to collect all that information on your own, let alone know what it all means. A voice marketing agency will help you to understand your audience, and to direct your marketing to them in the most effective means possible.
Connect with Your Audience Personally
A voice marketing agency can also help you to communicate better with your audience. This can mean sending email campaigns, experiential marketing, and lots more. Content is a key factor in this. Voice marketing agencies connect with the audience through meaningful and well-crafted content such as compelling photo shoots and video promotions, which reach the viewers in an impactful way. If you can’t connect with your consumers, you can’t gain their brand loyalty. Having a strong voice marketing team behind you is the best way to acquire loyal and excited customers for your business.
Analyze and Adjust
A voice marketing agency will also provide you with detailed reports on everything to do with your company’s performance, and guide you through the analysis to ensure you can make any necessary adjustments and decide what’s working for your business goals. They’ll work with you to tweak your campaigns until you have the optimal marketing plans, and they will show you what tactics are best to pursue further. It takes experts to provide such in depth analysis and knowledge about what data means for your marketing methods, so you should always hire a voice marketing team to have your back on your efforts.
Overall, a professional voice marketing agency can go a long way to help your company, and if you want to achieve success you should never try to do without one. A voice marketing agency can help you to identify your brand goals and values, come up with the ideal strategies and plans for marketing success, understand the culture and behaviors of your consumers, create a loyal audience, and continue to adjust your tactics for optimal results. If you’re serious about thriving as a business, you need to hire a voice marketing agency to support you.
Reasons Why You Want an Ad Agency that Specializes in Financial Service
Creating powerful advertisement is one thing, making sure a campaign reaches audiences and has an impact is another. Ad agencies specializing in financial services are a double hitter: they can build a company an amazing branding campaign while simultaneously navigating the financial world with efficacy. Financial services can fall victim to their messages being drowned out by numbers and intimidating figures, but together with ad agencies, a company’s financial services can reach bigger and broader audiences.
The Perks of Working with a Financial Wizz
Ad agencies specializing in financial services will come not only prepared to build a brand and take it to the next level, but also equipped with financial world knowledge. Understanding restrictions on financial advertising and targeting and being savvy in financial marketing compliance, disclosures, regulations, and guidelines are some of the key areas of expertise an ad agency can bring to the table. Additionally, building customer relations and solidifying brand presence come with the territory. By working with an ad agency specializing in financial services, brands can feel confident their marketing costs are being optimized.
Inbound vs Outbound Marketing
Ad agencies specializing in financial services will tell you that there are two main streams of marketing: inbound and outbound. Inbound marketing is aimed at delivering an experience to customers with the goal of building trust. Once this trust is built through sharing information, customers are more likely to associate with the brand and develop a degree of brand loyalty. In comparison, outbound marketing refers to the promotion of a product through advertisement, promotions, public relations, and sales. Outbound marketing is often thought of as “traditional marketing” and in a less complimentary light, “interruption marketing”.
While the two types of marketing have their differences, they do share a commonality: both rely on diligent planning and understanding of marketing realities to result in overall success. For a company to get the most out of advertisement efforts, working with ad agencies specializing in financial services is a surefire way to guarantee effective messaging that draws audiences in, not pushes them away.
Understanding the Digital Marketing Divide
According to studies, internet advertising has seen tremendous growth, bringing in over $59.6 billion in revenue for companies utilizing the digital tool and coming in as the top revenue source amongst advertising platforms. Just as the digital world is constantly changing, advertisement is changing along with it. Companies investing in advertising need to be aware of what works and what doesn’t. Understanding modern advertising environments will ensure campaigns hit virtual grounds running and reach the desired audience in the most efficient way. If this sounds overwhelming, the good news is ad agencies specializing in financial services will have experience working within the changing digital-scape and have a working knowledge of navigating online algorithms, search engine optimization, pay-per-click ads, and a long list of vital digital marketing techniques.
Choosing the Right Ad Agency
Look for an ad agency with a robust track record and demonstrated passion for the projects crossing their desk. Collaboration is key to a great brand campaign. Without it, a company can become lost in a campaign too far removed from its core. Ad agencies specializing in financial services will have a working knowledge of financial environments, what customers are looking for, and what companies need to know about their own advertisement techniques.
Creativity goes a long way. In a world bombarded by constant messaging, ensuring a company’s brand is able to climb to the top and be seen by consumers relies on innovative, engaging, and memorable storytelling. Long gone are the days of flat advertising with one catchy slogan. Customers want a story; they want to be able to put themselves in the commercial and connect with the brand. At the heart of powerful advertisements is a strong story, and by working with ad agencies specializing in financial services that story can be brought to the surface while the company’s own personality is not left behind.
While some may think advertising is advertising is advertising, the truth is much more complex. Different audiences with different needs are going to be on the lookout for unique features and characteristics before choosing one company over another. Before deciding on an ad agency specializing in financial services, it is important to assess their portfolio, learn about their specializations, and determine how well they will work in collaboration with the hiring company.
Tips for a Successful Baidu Pay-Per-Click Campaign
With over195 million daily active users, Baidu is the most used search engine in China. So, if you are considering paid search marketing geared towards the Chinese market, you cannot afford to overlook Baidu. Its Pay-Per-Click (PPC) advertising system—which is also known as Baidu Tuiguang, Baidu Adwords, Baidu Phoenix, and Baidu SEM—allows you to bid on specific keywords that will make your clickable advertisements show up in the search engine results. It can help you to extend your reach and familiarize millions of potential customers with your products and services.
Here are some tips for a successful Baidu PPC campaign:
You must set up an official Baidu ad account
While an official Baidu ad account is essential for launching a PPC campaign, it can be tricky to set up. Baidu requires you to open an account through a reseller agency, and there are many of them, and they may have different rules and regulations for you to follow. Though, you must be able to furnish a business incorporation certificate or some other business documents. Another requirement is that your business website name should be the same as the business name on the incorporation certificate.
There will be a standard account setup fee, and Baidu will also charge you a specified sum for use as an account credit. You must make both payments in yuan.
Baidu doesn’t require you to have a .cn domain, a Chinese government ICP license, or a Chinese phone number, but if you can get these, it wouldn’t hurt your business either. Some companies report getting better visibility in search results.
You must localize your ad campaigns
Hopefully, before launching your business in China, you will have carried out sufficient basic research to ascertain that your brand suits the requirements and sensibilities of the targeted market. Even so, you may need to alter your business to some extent and readapt your products and services to align them better with the local demand. In the highly competitive Chinese market, the consumer’s reign supreme, and you have to deliver what they want.
That includes localizing your marketing content. While an increasing number of Chinese internet users know English, they prefer interacting in their language. You will get more views if your Baidu Pay-Per-Click campaign is in Mandarin, Cantonese, or any other Chinese dialect. However, trying to get by with an online language translator won’t cut it. You will need a native language speaker to vet and translate your advertisements and other content so that there are no chances of making any faux pas.
And when it comes to researching keywords and competitors for your pay-per-click campaigns, you need to do so from the perspective of the Chinese consumers. What search terms are they likely to use the most? What is more likely to get their attention? It will also help to organize and structure the keywords as per the structure of your website.
You can integrate web analytics with your ad platform
Integrating Baidu’s analytics platform with its ad platform will make it easier for you to conduct consumer research. You can get reports on the activities of individual users and make use of a heat map tool as well. That will allow you to tailor your Baidu PPC campaigns to appeal to your target audience and schedule your campaigns to achieve maximum exposure and ROI.
However, since the Baidu analytics platform is only in Chinese, you will either need to be fluent in the language to use it or take the help of a China-focused marketing agency. When hiring an agency, make sure to find one that will focus on website analytics work for you. Reseller agencies that take a commission from Baidu perhaps won’t be as reliable or helpful.
It is possible to use Google Analytics or another third-party web analytics tool with Baidu. You will have to use URL tagging for that, however.
By carefully planning and implementing your Baidu PPC campaign, you can expect a reasonable ROI. You will gain new customers and find it easier to establish and expand your brand in China. Try to maximize your impact as soon as possible, so that you can devote more time to your business.
SEO Agency: Why You’d Need Them
What is SEO?
Search Engine Optimization is the process by which the visibility of your website is increased, skillfully, thereby increasing your site traffic. It is important to note that the traffic your site already receives is not included here.
Why is it important? Why Do You Need an SEO Agency?
While in the olden days, it used to be enough to have a handle on your backlink count, nowadays, linking building alone will get you nowhere, or worse yet, cause you to vanish off the Google Search grid altogether. The world is competitive and you need to be a step ahead of the game if you want to win. That is why it is important to hire the best in the business.
SEO Agency in Houston: Why You Need Them
As mentioned earlier, it is important to hire someone with the skills to take your company to the next level. When you’re going for them, you might as well aim for the best SEO agencies in Houston, Texas. If you are trying to build a career in and around Houston, it would be in your best interest to get to them before your competitors do. Once you see the profits pouring in, you will wonder why you waited so long.
How do SEO Agencies in Houston help your Company succeed?
Here are some of the key roles an SEO agency in Houston looks into in order to provide you with the highest possibility of success-
Refining your online presence with trigger keywords
Experts appointed to your case will research and analyze the keywords that can be used associated with your company and website, which when typed into google search can increase your visibility on the platform. In this way, you are now getting a larger viewership, so to speak.
This is something that is given a lot less credit than it deserves. For example, if your company was to launch a new product, how are you to know what type and percentage of people search for similar items and what words are used to do those searches?
Here is where carefully picked out keywords will help stream potential customers to your website!
1. On-Page SEO: by using an on-page SEO, you increase the visibility of your own website and keep it in the top searches.
2. Extensive research to spruce up your website: Website design experts take into account your web design and web traffic in order to analyze the changed necessary (if any) that can help increase your website visibility on all search engines, in turn helping your company grow. Google does a deep dive into your website and algorithms to check the number of times certain keywords were used on your website counts. Here, SEO experts will suggest changes in content so as to appear higher on search visibility.
3. Backlinks give your company website the power: while it is not the only thing that will get your website out there, it is still crucial, especially when it comes to Google searches. Thankfully, a professional Houston SEO agency would know what to do, while helping your company grow!
