Things You Need to Consider When Choosing eSports Agency
The video game market is a transnational industry that continues to grow each year. The esports industry’s value has exceeded $1 billion and boasts an audience of more than 443 million around the world, and the industry is not expected to slow down any time soon. With one of the largest audiences, the esports industry is ripe with opportunities for business advancement and brand awareness. Like any industry, however, the esports world comes with its own unique challenges and audience expectations. Esports fans can be a tricky fanbase to reach for advertisers, and they can bring a unique set of expectations to the consumer table. The key to tapping into this lucrative digital market is teaming up with an esports agency.
What is an Esports Agency and what can they Offer?
An esports agency knows the ins and outs of the video game world. They have spent countless hours examining trends, audience engagement, and creating compelling narratives that connect with the tech-savvy audience. An esports agency will work alongside a brand or business to achieve advertising goals and grow a brand through carefully planned and executed advertising campaigns. Of course, when deciding on an esports agency to help a brand get into the game, there are a few skills to look for.
Reputation in the Industry
Always check out the portfolio when hiring an advertising agency. This applies across industries and is especially critical for the video game industry. The esports crowd has their own set of expectations for brands that are trying to find success in the growing market. By working with an esports agency with demonstrated success with the audience, a business can take confidence in knowing the advertising team has a deep understanding of the esports environment.
Audience Reach
To find success in the esports environment, working with an esports agency that understands the landscape and is able to connect with the audience is vital. Esports fans are not always the easiest to reach, and traditional advertising methods often fall short with this digital crowd. Reaching this audience will take strategic planning and clever marketing. Simple promotional ads aren’t going to cut it with the gaming crowd. To be successful, businesses need to connect with esports fans through thoughtful messaging that invites esports fans to join the brand’s game.
Creativity and Big Ideas
Whether pop-ups on a website or video ads running before a video, advertisements are not the most loved aspect of online marketing out there. Internet users are bombarded with hundreds of messages every day, and it can be tiring to wade through subliminal messaging with every click of the mouse. Finding an esports agency that is passionate about the messages it creates goes a long way in making meaningful adverts. Esports fans crave action, adventure, and a good story. Advertising to the esports community demands well-crafted narratives that tell a story and bring audiences into the brand’s world. Creating these powerful messages is possible with the help of an esports agency.
Modern Advertising for a Modern World
Any esports agency can create an advert, but building brand awareness online and employing an effective digital marketing strategy requires a high level of skill and experience. There are a number of digital marketing strategies that are often used in online marketing campaigns, and advertising in the esports world is no different. When considering an esports agency to work with, businesses should examine the agency’s online strategies. A well-established marketing team will have several digital marketing techniques in place, including search engine optimization (SEO), thorough website and search engine analytics services, and a working knowledge of marketing in the digital world.
Ready Up
As the industry continues to grow every year, the world of esports is quickly establishing itself as a dominant cultural phenomenon in today’s world. Some studies have projected the digital market to expand to 557 million people by 2021. Millions of fans around the world participate in online events, creating a massive global concentration of video game enthusiasts in a digital space. These online spaces create opportunities for businesses and products to connect with an audience that once was thought of as allusive. With the help of an esports agency companies can accelerate into this energetic digital environment and grow their brand amongst an international audience that only grows in size with each passing year.
Why SEO Agencies are Growing in Popularity?
Compared to a decade ago, nowadays you will find online markets and internet businesses are flourishing worldwide. More people are engaged in various online activities such as shopping, searching for information, building their businesses, chatting with their loved ones, and many others. Connecting with others has become much simpler these days as people are always connected online on their laptops, tabs, or smartphones no matter where they are. If you are a business owner and want to earn money from online, it is not so difficult, however, you need few skills, and for that SEO agency in Houston or any other SEO agencies are a boon for the entrepreneurs.
SEO is Search Engine Optimization and good SEO is essential for any online business who wants to find their website at the top of the search results. For any brand to be found online, a good SEO company will be helpful that offers affordable, legitimate, and reliable services to make your site visible in the search results. Below are a few reasons why SEO agencies are becoming popular and why they should hire an SEO professional.
Affordability and a concrete plan
The pricing for the services provided by a Houston SEO agency is quite affordable and building your brand with the help of social media marketing or digital marketing is a cost-effective way and provides a good return on your investment. Moreover, an SEO agency helps in providing good content that you need to put in your site and the nitty-gritty of social media marketing. They focus on the importance of daily posts and write content having useful keywords, thoroughly researched, and in simple language. Businesses who are hiring these agencies understand very well that this valuable skill requires skills, dedication, and proper planning to do the task just like any other job.
The skills are not possessed by many people and increase sales
Just like any marketing tool, working on SEO looks easy, but actually, it is complicated. Brands hire SEO companies because the owner does not know how to increase traffic on their website and also they do not have the time to do by themselves. The SEO agencies employ highly skilled professionals who help the client’s websites to improve the search ranking and also provide valuable insights about the current trends as well as to become consistent in the competitive market.
The SEO agency helps in boosting sales and attracts huger consumers for your business. This is the biggest reason why these agencies are growing in popularity. By collaborating with keyword researchers, marketing experts, and content creators, SEO firms improve your ranking in the search engine and this helps the consumer to find you easily. If you want clients in Houston to find you, an agency from Houston will be the right pick as they will easily understand the local people’s requirements and also help you in providing the right keywords so that more people can able to find you.
Steps for Advertising on Baidu in English
Foreign businesses wishing to expand their operations in China and take advantage of the immense potential of the domestic market often come up against the twin stumbling blocks of language and culture. They may not have business executives and other personnel who are fluent in the language or knowledgeable about the culture, and may not have the time or the funds to provide them with the necessary training.
Doing business in China might seem unthinkable in such a scenario. After all, how are you going to promote your brand with PPC and SEM campaigns? How are you going to advertise to and engage with Chinese consumers?
There are options, however, fortunately. While the Chinese prefer using their own language online, an increasing number of them are fluent in English. And Baidu, which is the top-ranking and most used search engine in the country, now offers businesses an English version. After making the launch announcement in 2013, Baidu has worked hard to improve its English search engine with the use of sophisticated automation, artificial intelligence, and machine learning. You can pair it with Google Translate, Chrome browser, and other translation enabling services, and you are all set to reach out to even the non-English speakers in China.
Here are some steps to help you advertising on Baidu in English:
- Research the Market
While it can be tempting to just apply for a Baidu business account and take the plunge, it might be a good idea to do some ground research first. Review your business model and check how it would potentially work in the Chinese market. Is there a demand for your products and services? Can you create a market demand? Are there any local products and services that already have the market cornered and could give you a stiff competition? If you venture forth without adequate research, you could find yourself making an unfortunate exit soon like Home Depot, whose DIY offerings failed to resonate with the Chinese consumers.
- Get Chinese domain and hosting
Business websites with local hosting and Chinese domain extensions get preferential treatment on the Chinese internet. Your website will get a higher ranking on Baidu for your targeted keywords in their search engine results. Aside from the .cn ending, you will also do well to optimize the website speed. That will also ensure a higher ranking on Baidu.
- Select and Use the Right Keywords
Along with text inputs and visual search, Baidu’s search engine services make use of voice search with artificial intelligence and augmented reality search. That means, when you are researching keywords, you need to think of more than just text inputs. You should also think in terms of the spoken word and the right pronunciation. It might be a good idea to go with keywords that are not difficult to pronounce.
Additionally, look for keywords that people generally use when they search on Baidu for similar products and services. However, don’t translate directly into English from Chinese keywords and use those. English-speakers in China are not likely to input such keywords and they might be far different too from what the non-speakers type in. So, instead of directing everyone to your website, you might just end up achieving the opposite.
- Create Attention-Grabbing Content
The English-speaking Chinese will generally fall in the well-educated bracket and will typically be high-income earners with sophisticated lifestyles. If you want your products and services to appeal to such a milieu, you need to up the ante. You must come up with memorable advertising content—banners, images, videos, texts, and so on—that is suitably refined, creative, and infused with personality. If you can manage that, the language issues might even take a back seat and your advertising could attract the attention of even the non-English speakers.
- Work with Native Speakers
While the automated language translators generally do a good job, you want to be extra careful that embarrassing errors don’t mar your advertising copy. Automated translators, after all, won’t correct things like context and nuances. So, work with a professional digital agency and have knowledgeable native speakers to review your copy.
With these steps, get a competitive advantage in advertising on Baidu in English.
Top Four Reasons to Hire SEO Expert for Your Business Growth
Search engine optimization (SEO) increases your business’s visibility by improving the search engine ranking of your website. Greater visibility leads to more website traffic; increasing your chances of converting them into your paying customers. These things then help increase the bottom line of business. But SEO only works when done well. So, it is important to hire SEO experts for the job.
Here are the top four reasons to hire SEO experts for your business growth.
1. SEO is technical work
SEO is more than merely using keywords in the content. SEO experts begin the work by performing an audit of their clients’ business websites. It helps them to identify shortcomings in terms of SEO and the scope of the work required for the best results.
SEO tasks involve removing duplicate content, making navigation easy, researching keywords, creating content, setting up local search accounts, creating title tags, building backlinks, using analysis tools, and more. Each SEO task requires proper knowledge and expertise for the best results.
In order to hire the best SEO experts for your business, you can conduct an online search to find local agencies. Such agencies also have knowledge of the local business landscape in addition to SEO experts. You can use search keywords such as Miami SEO expert or something on these lines to find the right agency for your business.
SEO is not a DIY job if you really want to see good results. Yes, you can learn to do it but without the right experience and expertise; you may end up wasting precious time and resources. Local SEO requires many tasks that differ from those required for global SEO. Only experienced SEO specialists can perform such work that will guarantee the desired results for their clients.
2. SEO evolves rapidly
Search engine algorithms change rapidly. So, SEO techniques also need to be evolved to keep pace with these changes. You can’t expect optimum results with outdated SEO strategies. If you are not in the business of SEO then it is difficult to keep updated with constant algorithm changes.
SEO experts, however, keep updating their knowledge as needed and tweak their strategies accordingly. It is also not easy for someone without SEO knowledge to understand these changes at one go. So, it is best to hire experts to handle SEO tasks for your business.
3. SEO work requires time and dedication
SEO works but it futile to expect instant results from it. SEO is all about organic ways to market a business. So, it can take some time for you to see the desired results. But when SEO is done well, you can expect good results for sure. It may not be possible for business owners to spend the considerable time required for SEO work.
It is simply easier to hire experts for SEO work. They can focus on increasing the visibility of your business on search engines while you concentrate on other aspects of it.
You can’t take shortcuts with SEO by using unethical tactics termed as black hat SEO. Search engines can track such measures and blacklist the websites using unethical means to increase their page rankings. Reliable SEO experts will dedicate time to your SEO work and use only ethical or white hat techniques to help your business.
4. SEO work requires the use of many resources and tools
SEO work is not possible without the use of many tools especially designed for the purpose. You also need to know to use these tools in order to utilize their benefits. SEO tools are also ever-evolving keeping up with the requirements of the tasks and constant algorithm changes.
Even the simplest of tools can cost you a significant amount for year-long use. You can’t expect the best results by using only the free SEO tools. But professional SEO experts invest in these tools for their business. It turns out to be cost-effective for them as they can utilize these for their various clients. When you hire SEO experts for your business, you can offset the cost of such marketing and still enjoy better results from the work.
Why Do You Consider Advertising on Baidu in English?
Why Baidu?
If your intention is entering the Chinese market successfully, then there is no other better way than marketing through Baidu. Baidu is China’s widely accepted search engine, and the approximate market share is almost 80%. The statistics establish that the majority of the Chinese population is using Baidu constantly. Hence, to make a winning entry into the Chinese market, promotional campaigns through Baidu is unavoidable, and advertising on Baidu in English is the best practical way for the same. Businesses are sure to get a greater response from the customers. Nevertheless, it is always prudent to select a technically perfect and experienced SEO agency for this purpose. Practical knowledge and relevant marketing tactics are imperative to make Baidu advertising a success. This type of planned promotional campaign will be immensely beneficial to small and medium-sized companies, which will have limited financial and human resources. Big corporate firms will not have any dearth of financial or human resources. That will not be the case with small businesses, and hence, they will have to function prudently by making use of all the available possibilities that will not be a burden and will yield sure results. Search engine advertising is a sure opportunity to bring about heavy traffic to the website, which will result in the enhancement of sales revenue.
Why Do You Consider Advertising on Baidu in English?
Baidu is the favorite ad placing spot for almost all the companies that wish to bring success to their Chinese market entry. This wide acceptance, even among the advertisers, gives a clue as regards the market value of this search engine. Baidu is the widely held search engine in China and by advertising on Baidu in English, companies can easily reach the desired customer segment. As the Chinese population considers Baidu as a personal search engine, they know that the advertisements that pop up through this search engine are genuine. Customers also know that Baidu is reliable to the core. Hence, the promotional activities through Baidu are sure to gain new customers for the advertisers.
Advertising on Baidu in English allows some better ways of advertisement, by which businesses can achieve their organizational objectives precisely and promptly. Moreover, the entailed expenditure will be very less when compared to the other forms of traditional advertisements. PPC Advertising, Pay-for-Placement (P4P), Baidu Brand Zone, and Baidu TV are the most accepted forms of Baidu advertising.
• PPC Advertising: In this specific advertising on Baidu in English mode, businesses can display their promotional matter on Baidu’s search engine result page (SERP). People who search through Baidu for a specific product or service will see the company’s advertisement and are sure to click as they will be searching for similar products.
• Pay-for-Placement (P4P): Here, the advertisers are getting the option to select their preferred ad positioning, and in line with their preference, they can place the bid. Even so, the bidder’s quality score and the value that is attached to that specific keyword will be considered by Baidu for allowing your preferred spot.
• Baidu TV: Many companies go for this advertising on Baidu in English option, as this is a result-oriented advertisement method. This inventive ad placement option gives the union members of Baidu the opportunity of selecting the websites and web pages in which they want to place the advertisement.
• Baidu Brand Zone: By opting for this method, companies can place the advertisement as an above fold ad, which is likely to catch the attention of the onlooker at a single look.
That said, for carrying out a perfect Baidu advertising campaign in English, the professional competence of an experienced SEO company is essential. You can find out such specialized SEO agencies by searching through the internet. However, before selecting a particular agency, you must check the credentials and confirm that they are experienced and are fit for the job. You must make sure that the agency has sufficient experience in all the entailed tasks that are par for the course of Baidu advertising.
