Any successful business is one that can not only draw in new customers effectively, but also retain them. Advertising is a key aspect to this success and is a must for any business looking to succeed and grow in their marketplace. It doesn’t matter what type of service or product a company produces, or the quality, if their target audience doesn’t know about it. Not every business is capable of handling advertising on their own, especially small businesses with limited staff and budget, so hiring advertising agencies in Los Angeles is the best option for most companies looking to push to the next level. No matter how one looks at it, advertising has an important role in any successful business.

Types of Advertising

At the core of a successful business plan is getting your brand out there on the appropriate advertising channels in order to target your audience. There are many types of advertising to choose from, and primarily fit into two main categories: traditional, and digital. Traditional advertising would include avenues such as billboards, newspapers, magazines, brochures, leaflets, flyers, mailers, cold calling, etc. While digital advertising covers anything generally related to the internet such as email, social media, websites, search engines, etc. Any ad that is put out needs to answer the age-old questions: who, what, where, when, why, and how. Which advertising method works best for any given company is up to their marketplace, their audience, and how they want to present themselves. Advertising agencies in Los Angeles are great at helping companies narrow this down with expert market research and analysis.

Brand Awareness

If a company has the latest and the greatest in a new product, or innovation in a service provided, does that mean they will automatically be successful? If they are already established, they’ll be able to get the word out slowly to their existing customers, but otherwise, advertising plays a key role in presenting new products and services. Advertising helps get the brand name out there more, meaning over time, as the company produces new products and services, it’ll be even easier to promote them due to the public’s overall awareness of the brand itself. In case of brand awareness, any person knowing about a company’s brand is a boon, even if they aren’t interested in the products and services themselves, because word of mouth is free advertising.

Drawing In New Customers

Advertising agencies in Los Angeles will tell you that the biggest role of advertising is to draw in new customers. This can be done via brand recognition built up over time or through creative advertising campaigns that target the right people at the right time. The more creative the advertising campaign, the more people will talk about it, and the better the chances that it will “go viral,” or be “meme worthy”, and hit the big time in terms of spreading the company’s message digitally. As well, targeted advertising can put a company’s products right next to a competitor in search engine results, or online store searches, giving more customers the ability to compare products, and choose not to go with a competitor.

Customer Retention

Advertising is also about retaining current customers. Email advertising and social media advertising are the best ways to get the message out to current customers of a company to introduce them to new products or remind them why they chose a company in the first place, and convince them to purchase again.

B2C and B2B, and their Importance

Business-to-consumer advertising isn’t the only thing advertising is for. Business-to-business advertising helps build up relationships between companies, ideal for companies whose products or services are meant to help other businesses succeed. B2B is a less aggressive type of advertising, but is heavily dependent on big sales, and educating other businesses.

Any company that is looking to succeed today is going to need some form of advertising to get their brand out there so that consumers know about their products and services. Advertising agencies in Los Angeles have a key role in helping businesses succeed, by providing expert advice and creatively sculpted marketing campaigns that grab the attention of consumers and lead them to company websites.