When expanding business operations in China, digital marketing agency collaboration is essential for foreign companies. Without expert guidance from knowledgeable agencies, it might be hard to overcome the language and cultural barriers that you will encounter in the country. Also, and more crucially, you will need assistance in navigating through the complex rules and requirements that foreign companies must comply with before they can market their products and services in China. Furthermore, teaming with a China-based digital marketing agency can help boost your brand popularity in the country. Here’s how:

They can help you to connect with the right audience

While China’s Internet population of 854 million and counting looks extremely promising to foreign companies that want to expand into the country, it is essential to conduct in-depth market research before foraying forth. To maximize your chances of marketing success, you must identify who your target audience is and find out what this audience desires, needs, and likes. Using that data, you can segment the audience by age, gender, location, and interests. You can then create customized advertisements that will catch their attention and persuade them to try out your products and services.

While the research and planning for such advertising campaigns might be possible on your own abroad, the language and cultural issues in China necessitate local collaboration. Even if you are fluent in Chinese, you might not always get the nuances and cultural references that native speakers employ in their interactions with each other. Rather than risk a faux pas that offends people, or turns you into a laughing stock, work with a digital marketing agency to raise awareness about your brand.

They can assist you with search engine marketing

For raising your brand’s online profile in China, digital marketing agency assistance in search engine marketing is crucial. The agency will obtain the necessary governmental permission to set up a PPC advertising account for your company on leading search engine marketing platforms like Baidu. Along with creating promotional banners for your brand, the agency will write advertising copy for your brand and make marketing videos.

As these are written by native speakers and take cognizance of current social, economic, and political trends, they are likely to resonate better with the target audience. Merely translating your copy from an English version wouldn’t work as well. Additionally, the digital marketing agency will organize promotional events, build connections with social media influencers, and reach out to engage potential customers.

They can undertake social media marketing for your brand

As with search engine marketing, the digital agency will get official permission to open accounts on leading social media platforms like WeChat and Weibo for your company in China. They will then help you set up the accounts with the appropriate branding imagery and chalk out a content marketing strategy to attract the target audience. They will also set up a posting schedule to make sure that your posts get seen at the right time by the right people.

They will help improve your engagement with the target audience

Two-Way engagement is essential for building a strong following on Chinese social media. It is not enough to publish a relevant post, and you must also respond to the replies and queries you might get from potential customers. As you might be limited in your language usage, the digital marketing company will handle the interactions for you, as per your instructions and their discretion, maintaining a courteous, professional manner that eschews controversies with all customers.

They can help analyze your brand’s marketing performance

The digital marketing agency will keep track of how many impressions your posts are getting, how many conversions they are making, what the bounce rate is, and which are the most popular ones. By having this data at hand, you will be able to analyze your overall performance and assess what you need to do to improve your marketing performance. Carefully consider the recommendations that the digital marketing agency makes in this regard.

As they will have more experience than you in marketing to the Chinese, implementing their suggestions about posts creation, posts publication, and audience engagement might bring about a change for the better as far as your brand is concerned.

When did you play your first video game? How old were you? What was it? Can you still remember how to play it? Can you still remember the sense of awe as you discovered something new, accomplished something impossible? From Pong and PacMan to Pokemon Go; from Candy Crush to Crash Bandicoot, games have changed to meet their audiences. They have seen their fortunes go up and down, but no matter what decade, they have never stopped being wonders, showcasing the technology of the day, and astonishing users with what was previously unimaginable. Video games have always been places where big companies, creators, and developers put their money, their ingenuity, and their creative innovation. Today’s game has come a long way since Pong, but games haven’t gone anywhere. If you are not investing in game marketing, why not? Here are some very good reasons why you should be looking into investing in the video game market.

It costs increasingly more to develop the games.

While that doesn’t seem like an obvious reason to invest in most stock, for video game marketing it definitely is. To confuse it even more, while development costs are soaring, the cost to buy and use them are dropping. Many games are even free to download and play, showing clearly that developers and marketers believe that they will get their costs back later.

Today’s game production cost has risen from a couple million dollars 20 years ago to $250 million today for a game like Call of Duty. That is because of the wonder of it all. The games are expensive due to advancements in interaction, the amazing graphics of games today, and of course, reality on a whole new scale.  Developers and creative innovators use the games to show what can be done, and the advances will only continue. The big money companies and developers will keep getting bigger, and the smaller companies will either catch up or go out of business.

Everyone is playing

There are video games for everyone, for all ages and all genders, and from casual players to professional players. They play on mobile phones, on consoles, and on their computers. The number of players who play a video game is huge, and it’s growing fast. There are 2.3 billion people in the world playing a video game today. Just look at these statistics from Techjury! They are astonishing. People are not just playing; they are watching, buying merchandise, and investing their time and energy in caring about the game and the characters. Today, the game is driving the movie, not the other way around. That’s why game marketing is so effective.

There are so many opportunities for investment

When everyone is playing video games, every day, on platforms that they carry with them, game marketing is where you have to be! There are many different opportunities for investment within the markets. Game marketing and advertising is valued; it is not something that is regarded as an annoyance. It had to become that! Customers believe that they do not want to be advertised to, but they do have affection for a game, a character within the game, or a movie based on the character. They might not want the ad, but they probably want the t-shirt. So there are big opportunities for creative product delivery. Advertising hasn’t gone anywhere; it has adapted, just like gaming.

So, why should you be investing in game marketing? It’s an industry that is growing and that has always been growing; many people in all age groups, all over the world, are playing video games, and there are so many opportunities on all platforms. And the cost to invest is not too expensive at the moment, but it can be risky, just like all investments.

You need a strategy, and some marketing geniuses behind you. Whether you are looking at creating your own story and your own game, or bringing your brand into someone else’s game, game marketing is where you should be. People who play the games get something remarkable out of those games. They want to win something, feel a sense of accomplishment—and, of course, it’s fun. The players are looking for greater success, and that is what brings them back to the game over and over again.

One of the more difficult aspects of starting a business, or getting a business to grow further, is getting your brand name out there for people to see and get interested. If you are a small business, you probably don’t have a marketing team, but even if you are large enough to have one, sometimes it just isn’t enough to cover all types of business promotion. That’s where an advertising agency Austin can come into play, bolstering your own business promotions to make them more effective in the marketplace, and getting your brand recognized by more people. But how exactly can an advertising agency help in effective business promotion?

Deep Analysis

Something you often can’t do yourself takes a deep look at your own company, business practices, and image while still being impartial enough to know what to change in your marketing in order to create more effective business promotions that can grow your brand. When you hire an advertising agency in Austin, you not only get access to their creative minds for your promotions, you also get access to their analytical skills. They can look through your internal business practices, look at your company’s external image and customer gateways, and create an analysis that will give you a detailed look at how you can be more effective in your promotions. There may be certain values that you carry internally that can be used for your brand image in promotions. As well, there may be usability issues with your website or mobile site that need to be dealt with in order to make accessing your products or services easier and more appealing.

Brand Recognition

Using an advertising agency in Austin gives you access to creative professional teams that know how to get brands noticed. If you look through their portfolio, you may recognize several brands that the agency’s efforts have worked for before; if you don’t, then maybe you should continue your search for a more successful agency. Brand building can take time, but with social media being so pervasive and ingrained in human culture now, the right agency will be able to get your brand recognized in no time with the use of creative social media campaigns and other effective promotions.

Experienced Marketing Teams

The most important reason to be using an advertising agency in Austin is the fact that their marketing teams are very experienced in creating effective marketing campaigns to promote businesses. The agency you choose should have a long list of clients that they have worked with before on their website, but you can also request a list of clients you can contact to ensure that they were happy with the agency’s results.

Years of experience isn’t just measured in happy clients, though; it is also built on knowing what does and doesn’t work. Hiring an agency with little experience, or trying to do a business promotion in-house with little experience, will often end up in disaster: wasted money, wasted time, and possibly even brand damage could result. Experience is the foundation upon which a good and effective business promotion must be built.

Creative Minds

When coming up with new ideas for effective business promotions, you just need new blood to be able to create something that is fresh. Sometimes, without the assistance of an advertising agency in Austin, a business may just recycle old promotions; they may have been effective the first few times, but as time goes on, they are likely to diminish. Bringing in an agency gives your business access to a team that is built to be creative, always coming up with new ideas to ‘wow’ consumers and draw them into your business through effective and unique promotions.

Focused Teams

Overloading your own marketing team with promotional work can be a detriment, especially if they are expected to create promotions for platforms they are unfamiliar with (particularly new ones.) By hiring an advertising agency in Austin, you can offload some of your marketing and promotional work to an external team that specializes in a certain platform or media type. They will work in tandem with your marketing team, within an agreed upon budget, and together will be able to create much more effective and platform focused business promotions that span all the appropriate marketing platforms. What works on digital platforms may not work on more traditional marketing mediums; thus, hiring specialized teams can give you an advantage you wouldn’t have had before.

Creating effective business promotions can be a challenge. With the help of an advertising agency in Austin, you can get new ideas infused into your marketing campaigns, and you can offload some of the promotional work so that you don’t overstress your own internal marketing teams. Building your brand is important, so don’t forget to use all the tools available to be successful.