In today’s technology-driven world, social media platforms have become avenues for businesses to extend their marketing campaigns to a wide range of customers. Though Chinese Internet censorship is extensive and advanced, social media platforms are still popular with the Chinese audience.

Social networks like Weibo, WeChat contain large marketing potential for companies that want to do social media marketing in China (adstochina.westwin.com/social-media-marketing-in-china). Here are a few reasons that show why your business needs to go for social media marketing.

Chinese Consumers Are Heavily Influenced by Social Media

China has a rich and diverse online landscape with several social media platforms offering a mix of services. After all, more than 800 million Chinese users are looking for a place to ask for product recommendations, share opinions, and connect with others. China has some innovative social platforms like Douyin, a video sharing platform, and shopping communities like Xiaohongshu.

According to a Chinese government study, around 802 million Chinese people are active Internet users. This means you can reach 57.7% of China’s population through social media platforms. One more interesting fact is 98% of the Chinese users access the internet through their mobile devices. This makes Chinese social media platforms more immediate and dynamic.

Chinese mobile users use social media platforms like Weibo and WeChat for tips, testimonials, and recommendations. If you want to build a strong presence in the Chinese market, you need to partner with a leading agency offering social media marketing in China to achieve success.

Helps in Brand Awareness

Brand awareness is the first step to capture any market, including China. It defines how the brand is recognized by customers and at what level. Weibo is a leading micro-blog in China which is a mix of Facebook and Twitter. It is a more open and public platform that has great potential for exposure and outreach.

Weibo is a popular social media platform that is particularly used by Chinese people for entertainment and trend-spotting. The microblogging platform offers a great tool for increasing brand awareness by using KOLs or celebrities. Weibo can be a great tool to collect information about Chinese consumers and know about popular trends.

WeChat is another popular social media platform, with more than 170 million daily users. The platform offers a comment section for social interaction. A social media marketing strategy involving both Weibo and WeChat can help you interact with Chinese consumers and keep discussing the brand. Social media marketing can be a perfect tool to reach all types of audiences and give them a 360° view of your brand.

Lead Generation

Inbound marketing is the most effective way to generate leads. The social media accounts on Weibo and WeChat platforms can act as service referrals to your business. Social media platforms can play a big role in sales for companies in China.

 The B2B sales cycles are particularly long in China, and social media marketing can be used to build strong relationships, awareness, and visibility. In the long run, these efforts might pay in the conversion of leads into recurring sales for the core business.

Social media marketing can be a great tool to gain viral spread for the content by urging followers and fans to share the company’s content across social media. A successful social media marketing strategy can be a major traffic generator bringing a high volume of traffic to the corporate webpage.

Competitor and Marker Monitoring

There is one famous quote- “Keep your friends close and enemies closer”. To cut through the competition, you should learn about competitor’s activities, which would also give an insight into what works and what does not. Social media platforms offer a lot of information about your competitors which is public. Not only their strategy is public, but the consumer reaction to their strategy is also public.

A good social media marketing strategy would monitor a variety of activities and campaigns competitors are undertaking and give you a clear picture of competitors in China marketplace. This would help your business to navigate much easier and reach a targeted Chinese audience.

Long story short, the importance of social media marketing in China cannot be underestimated. Do you’ve any questions? Please feel free to leave your comments below.