Baidu is essential if you want to attract Chinese customers and grow its business in the Chinese market. Though SEO can help you attract organic traffic, it takes time, and you might get limited success due to intense competition. On the other hand, search engine marketing can get you faster results.

To make things easy for you, we have tried to understand Baidu SEM in detail and how different Badu Search Engine Marketing strategies can help you win Chinese customers.

What is Baidu Search Engine Marketing?

There is a lot of confusion between SEO and SEM, and many people think they are the same which is not true. Baidu SEO and SEM are two distinct perspectives. Baidu search engine marketing refers to search marketing that is achieved through paid marketing tactics. The paid marketing platform on Baidu starts with Baidu PPC. Let’s understand the different elements of Baidu PPC.

Baidu’s Customer Reach

Baidu is the largest search engine in China, covering 95% of Chinese Internet users. It has more than 60 million alliance websites and holds an 80% search engine market share. It has more than a billion Chinese website pages database and can instantly provide information to Chinese consumers.

Baidu PPC- Improve Lead and Conversion Potential

One of the biggest benefits of Baidu PPC is the short time frame of your campaign. Unlike Baidu SEO, Baidu SEM (adstochina.westwin.com/Baidu-SEM) is tailored to give almost instant exposure to your brand. If you want to speed up your marketing campaign, Baidu PPC is the way ahead. Here are different ways Baidu PPC helps you reach Chinese consumers.

Baidu Tuiguang

Baidu Tuiguang is equivalent to Google Ads. In Baidu PPC, you bid on selected keywords related to your business niche, and your brand advertisement is listed on the search results page whenever any Chinese consumer uses a specific keyword to search for information/products/services on Baidu.

In Baidu Tuiguang, you can have ads with the title having a maximum of 50 characters and 80 lines of text. Baidu may display both lines of the ad in the SERP, which affects the click rate of your ad. Your ad can appear on top-left and bottom of the search results page or appear on the top-left of the search results page.

Baidu Pay for Placement

Also known as Baidu P4P, it allows you to reach Chinese customers through relevant searches. You can purchase priority placement of your related keyword permanents for permanent tagging to the first page of search results. Baidu P4P can give your brand a significant advantage over your competitors in the Chinese market.

Baidu Pro Theme

This Baidu Tool allows businesses to display ads on desktop apps and other search engine marketing tools. This Baidu marketing tool is more suitable for brands with a specific audience.

Here are some of the advantages of Baidu search engine marketing

Reaching Potential Customers

· Baidu Search engine marketing allows brands to lock the needs of the customers through keywords. The Baidu PPC tool gives more flexibility in targeting that helps in the accurate locking of customers with demand. You can select a region and time to display your ads.

· Baidu PPC allows brands to register product keywords that are specific to their products and services. This ensures their product page will appear at the top position whenever Chinese consumers use particular keywords to search for information on Baidu.

Pay By Click

● Baidu promotion brings brands closer to their potential customers. This means only customers interested in your product would be clicking the ads. With Baidu PPC, there is no clickless billing.

● Baidu PPC provides you statistical report that helps brands get a clear idea about the response and lead conversion rate.

Flexible and Controllable Promotion

Baidu SEM offers you several tools for flexible and controllable promotion. Some of them are.

● Businesses can select region, time to display ads. The tools also allow companies to set daily and weekly promotional line for reasonable budget management.

● The promotional plan can be formulated to meet the demands for promotion.

● The management background tool provides you with keywords daily search analysis reports and also provides keywords recommendation. This helps brands to reduce costs and improve conversion rates.

Do you’ve any questions about Baidu SEM?