The video game market is a transnational industry that continues to grow each year. The esports industry’s value has exceeded $1 billion and boasts an audience of more than 443 million around the world, and the industry is not expected to slow down any time soon. With one of the largest audiences, the esports industry is ripe with opportunities for business advancement and brand awareness. Like any industry, however, the esports world comes with its own unique challenges and audience expectations. Esports fans can be a tricky fanbase to reach for advertisers, and they can bring a unique set of expectations to the consumer table. The key to tapping into this lucrative digital market is teaming up with an esports agency.

What is an Esports Agency and what can they Offer?

An esports agency knows the ins and outs of the video game world. They have spent countless hours examining trends, audience engagement, and creating compelling narratives that connect with the tech-savvy audience. An esports agency will work alongside a brand or business to achieve advertising goals and grow a brand through carefully planned and executed advertising campaigns. Of course, when deciding on an esports agency to help a brand get into the game, there are a few skills to look for.

Reputation in the Industry

Always check out the portfolio when hiring an advertising agency. This applies across industries and is especially critical for the video game industry. The esports crowd has their own set of expectations for brands that are trying to find success in the growing market. By working with an esports agency with demonstrated success with the audience, a business can take confidence in knowing the advertising team has a deep understanding of the esports environment.

Audience Reach

To find success in the esports environment, working with an esports agency that understands the landscape and is able to connect with the audience is vital. Esports fans are not always the easiest to reach, and traditional advertising methods often fall short with this digital crowd. Reaching this audience will take strategic planning and clever marketing. Simple promotional ads aren’t going to cut it with the gaming crowd. To be successful, businesses need to connect with esports fans through thoughtful messaging that invites esports fans to join the brand’s game.

Creativity and Big Ideas

Whether pop-ups on a website or video ads running before a video, advertisements are not the most loved aspect of online marketing out there. Internet users are bombarded with hundreds of messages every day, and it can be tiring to wade through subliminal messaging with every click of the mouse. Finding an esports agency that is passionate about the messages it creates goes a long way in making meaningful adverts. Esports fans crave action, adventure, and a good story. Advertising to the esports community demands well-crafted narratives that tell a story and bring audiences into the brand’s world. Creating these powerful messages is possible with the help of an esports agency. 

Modern Advertising for a Modern World

Any esports agency can create an advert, but building brand awareness online and employing an effective digital marketing strategy requires a high level of skill and experience. There are a number of digital marketing strategies that are often used in online marketing campaigns, and advertising in the esports world is no different. When considering an esports agency to work with, businesses should examine the agency’s online strategies. A well-established marketing team will have several digital marketing techniques in place, including search engine optimization (SEO), thorough website and search engine analytics services, and a working knowledge of marketing in the digital world.

Ready Up

As the industry continues to grow every year, the world of esports is quickly establishing itself as a dominant cultural phenomenon in today’s world. Some studies have projected the digital market to expand to 557 million people by 2021. Millions of fans around the world participate in online events, creating a massive global concentration of video game enthusiasts in a digital space. These online spaces create opportunities for businesses and products to connect with an audience that once was thought of as allusive. With the help of an esports agency companies can accelerate into this energetic digital environment and grow their brand amongst an international audience that only grows in size with each passing year.