According to Statista, as of first quarter 2020, about 904 million people have access to the internet in China. And as of March 2020, 710.3 million people in China had purchased goods online. That’s a massive market!

So you are on the right path if you have decided to hire a China digital marketing agency in London to penetrate the Chinese market. But remember that not all digital marketing agencies will give you value for money. If you hire the wrong agency, it may spell doom for your business. Therefore, you need to do due diligence to find the right agency.

Below are some questions you must ask to find the right agency perfect for your needs.

How will the agency communicate?

Most digital marketing experts will try to create a good first impression. In some cases that may be to mislead. Unfortunately, only with time, it is possible to identify them. But one thing that can be done at the start is being clear about how the agency will be updating you on their activities.

Does the agency prefer email or other written modes of communication while you prefer phone calls or in-person meetings? That can be discussed ahead of time and sorted out. Will you be in touch with the project lead or the person managing your WeChat account? The project lead is in a position to explain things better as he or she can see the whole picture.

At the same time, the agency’s social media specialist should be able to tell why certain pictures and posts are better for getting likes than others.

The agency should believe that working together makes the dream work. Each individual should be able to fulfill their responsibilities to provide clients with results that will have a positive impact on their business. The agency should provide a contact person who can answer all questions or take you to the people who can.

Who all will be working on the project?

The best thing about hiring a China digital marketing agency in London is that they have thorough knowledge about digital marketing in China and can meet a client’s needs.

In this digital age, it is necessary to optimize your website for mobile devices. Also, your website needs to be visible in search results on Baidu, China’s search engine. So, besides a web developer, you will also need to work with an SEO expert.

The best agencies have all experts under one roof.

How will competitive edge be provided?

A competent digital marketing expert will want to understand your target audience. A restaurant looking for marketing help may benefit if local customers or tourists are targeted. For a B2C car renting business, an easy to use mobile application that provides good user experience may be required.

It should be an agency’s responsibility to become experts in your industry and find out what your competitors lack vis-a-vis what you can deliver. A digital marketing expert should analyze a client’s strengths and weaknesses and then devise a plan to make them stand apart from the crowd.

What about security?

Besides all that a digital marketing agency provides, they should also provide all the necessary security services crucial to an online existence. If you are hiring an agency, they should be able to conduct a full risk analysis and test your website for any vulnerabilities. Up-to-date software, SSL encryption, etc are required to make your website as secure as possible from hackers.

When will results be visible?

First of all the products or services being offered by a company need to produce perfect solutions for customers. This is very important. If customers are looking for total solutions to their problems and a company’s products or services are providing half baked solutions, then that may not work.

Second of all, marketing can make or break a company. Some things associated with digital marketing take time to show the results. But the wait shouldn’t be too long. Companies should ask for regular reports. Be sure to ask the agency whether they track use Baidu’s own analytics platform or any other analytics tools to keep a track of performance.

Do you have any questions about China digital marketing agency in London?