Practical Entrepreneurship for Marketers

podcast-121-practical-entrepreneurship-for-marketers-faisal

[[p]]In this episode of the DMI podcast, host [[a href="https://willfrancis.com/" target="_blank"]]&#8288;Will Francis&#8288;[[/a]] speaks with [[a href="https://www.linkedin.com/in/faisal-laljee/" target="_blank"]]&#8288;Faisal Laljee&#8288;[[/a]], entrepreneur and growth strategist, about the intersection of entrepreneurship and marketing. Faisal shares his insights on risk-taking, growth hacking, customer acquisition, and building brands that last. From the importance of testing ideas early to the realities of startup funding, he explains how marketers and entrepreneurs can think like an entrepreneur to drive meaningful growth.[[/p]]

[[p]]What You&rsquo;ll Learn[[/p]]

[[ul]]
	[[li]]Why entrepreneurs need to focus less on perfection and more on getting products in front of customers.[[/li]]
	[[li]]How early customers can become your most valuable advocates and growth drivers.[[/li]]
	[[li]]Is SEO overrated?[[/li]]
	[[li]]Why brand is inseparable from early business strategy.[[/li]]
	[[li]]Why not all investor money is good money.[[/li]]
[[/ul]]

[[p]]Top 3 Tips from Faisal[[/p]]

[[ol]]
	[[li]][[strong]]Know your co-founders[[/strong]] &ndash; Think of it as an &ldquo;entrepreneurial prenup.&rdquo; Shared values, commitment levels, and expectations matter more than complementary skills.[[/li]]
	[[li]][[strong]]Double your marketing budget[[/strong]] &ndash; Customer acquisition costs are always higher than you think. Planning conservatively helps you build a sustainable business.[[/li]]
	[[li]][[strong]]Be selective with funding[[/strong]] &ndash; Not all investment is good investment. Take money from the right sources, not just anyone willing to offer it.[[/li]]
[[/ol]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;,&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and&nbsp;&#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us.&nbsp;If you have other feedback for or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com?subject=Message%20from%20Podcast"]]email the podcast team[[/a]]![[/p]]

Digital Leadership - The Role of a Digital Leader - 001 SP5-08-558

Practical Entrepreneurship for Marketers

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