If you are keen to grab the due market share as regards the Chinese market, then you should opt for Weibo advertising (adstochina.westwin.com/weibo-advertising). Practically, this is a wise method to promote your products or services within China, and more businesses are coming forward to use this promotional method. Weibo is one of the prevalently used social platforms, and millions of people participate daily. For this reason, by going for advertising via Weibo, companies will be able to make their brand name all the rage. For proper planning and implementation, it is advisable to get in touch with an established SEO agency, which has hands-on experience in the digital marketing arena of China.

All You Need to Know About Weibo Advertising

Internet shopping had become a commonplace matter for quite some time now, and this dependence has all the more increased these days because of the recent virus attack. Because of this new penchant of the present population, the traditional methods of advertising have become secondary. Only by performing internet-based marketing methods, businesses will be able to make their activities successful. In this context, search engine optimization and search engine marketing have become vital. However, SEO and SEM practices are different in countries like China. In China, one will have to do these tasks by considering the algorithms of the major search engines and the main social media platforms that are prevalent in the country. Here, Weibo is one of the key social media platforms, and millions of Chinese people use this for effective micro-blogging. Hence, Weibo advertising is a sure way to achieve success as far as digital marketing in China is concerned.

Millions of people use Weibo is not a hyperbolic statement; a rough estimation points out that this social platform enjoys round about 13 million visits monthly. This figure is indeed staggering, and pragmatically, there will be a high increase in the traffic to the site. Accordingly, this will result in an augmented conversion rate. Remember, the conversion rate is in proportion to the website traffic.

The possibility of increased viewership is all the more possible when the ad material is in the video format. There is a natural propensity as regards viewing videos. Weibo advertising is the best bet for video promotional activities. Millions of people view videos that come in Weibo, and hence, your brand name will be spread far and wide across the country.

Yet another striking thing to note is that as far as the overall Weibo traffic is concerned, approximately 90% come through the mobile devices. The essence is that the Chinese people use Weibo even when they are on the move or outside their homes. Hence, your ad material will have a vast audience, and the brand name will reach every corner of the country when you opt for Weibo advertising.

The estimation also highlights that the number of posts in Weibo is very high, and it comes approximately to 64,000 per minute. Hence, when you put a text ad, then that will also have a great impact as far as the site traffic is concerned.

Weibo advertising – Hire a Proficient SEO Company

The competency of an experienced SEO company is a must to make your advertising through Weibo successful. You must check and make sure that the company has an impressive pool of talented professionals related to the entailed tasks. The SEO manager/executives must be qualified and must possess experience in the digital marketing arena of China. Besides, there must be gifted writers who are capable of penning down the related content using appropriate words. Both must know the working pattern of Weibo. From the past works, you can make out the experience and technical expertise of the company employees. They must have a track record as regards the tasks such as strategic content creation, content localization, copywriting, message broadcast, performing inventive marketing campaigns, etc. From the list of clientele, which all leading SEO agencies provide on their websites, you can assess the professional capacity of the company. If the company has served several clients in the past, for sure, you can do business with it without any doubt.