Category Archives: Marketing Tips
How Can an Advertising Agency Help in Effective Business Promotion?
One of the more difficult aspects of starting a business, or getting a business to grow further, is getting your brand name out there for people to see and get interested. If you are a small business, you probably don’t have a marketing team, but even if you are large enough to have one, sometimes it just isn’t enough to cover all types of business promotion. That’s where an advertising agency Austin can come into play, bolstering your own business promotions to make them more effective in the marketplace, and getting your brand recognized by more people. But how exactly can an advertising agency help in effective business promotion?
Deep Analysis
Something you often can’t do yourself takes a deep look at your own company, business practices, and image while still being impartial enough to know what to change in your marketing in order to create more effective business promotions that can grow your brand. When you hire an advertising agency in Austin, you not only get access to their creative minds for your promotions, you also get access to their analytical skills. They can look through your internal business practices, look at your company’s external image and customer gateways, and create an analysis that will give you a detailed look at how you can be more effective in your promotions. There may be certain values that you carry internally that can be used for your brand image in promotions. As well, there may be usability issues with your website or mobile site that need to be dealt with in order to make accessing your products or services easier and more appealing.
Brand Recognition
Using an advertising agency in Austin gives you access to creative professional teams that know how to get brands noticed. If you look through their portfolio, you may recognize several brands that the agency’s efforts have worked for before; if you don’t, then maybe you should continue your search for a more successful agency. Brand building can take time, but with social media being so pervasive and ingrained in human culture now, the right agency will be able to get your brand recognized in no time with the use of creative social media campaigns and other effective promotions.
Experienced Marketing Teams
The most important reason to be using an advertising agency in Austin is the fact that their marketing teams are very experienced in creating effective marketing campaigns to promote businesses. The agency you choose should have a long list of clients that they have worked with before on their website, but you can also request a list of clients you can contact to ensure that they were happy with the agency’s results.
Years of experience isn’t just measured in happy clients, though; it is also built on knowing what does and doesn’t work. Hiring an agency with little experience, or trying to do a business promotion in-house with little experience, will often end up in disaster: wasted money, wasted time, and possibly even brand damage could result. Experience is the foundation upon which a good and effective business promotion must be built.
Creative Minds
When coming up with new ideas for effective business promotions, you just need new blood to be able to create something that is fresh. Sometimes, without the assistance of an advertising agency in Austin, a business may just recycle old promotions; they may have been effective the first few times, but as time goes on, they are likely to diminish. Bringing in an agency gives your business access to a team that is built to be creative, always coming up with new ideas to ‘wow’ consumers and draw them into your business through effective and unique promotions.
Focused Teams
Overloading your own marketing team with promotional work can be a detriment, especially if they are expected to create promotions for platforms they are unfamiliar with (particularly new ones.) By hiring an advertising agency in Austin, you can offload some of your marketing and promotional work to an external team that specializes in a certain platform or media type. They will work in tandem with your marketing team, within an agreed upon budget, and together will be able to create much more effective and platform focused business promotions that span all the appropriate marketing platforms. What works on digital platforms may not work on more traditional marketing mediums; thus, hiring specialized teams can give you an advantage you wouldn’t have had before.
Creating effective business promotions can be a challenge. With the help of an advertising agency in Austin, you can get new ideas infused into your marketing campaigns, and you can offload some of the promotional work so that you don’t overstress your own internal marketing teams. Building your brand is important, so don’t forget to use all the tools available to be successful.
All You Need to Know About Weibo Advertising
Weibo: What Is It?
Who doesn’t know about social media? There are so many platforms today, it’s almost hard to keep track of them all. When you think of social media, you think Facebook, Instagram, Twitter… but when you move towards China, these words get replaced with WeChat and Weibo!
If you wish to use Weibo to help spruce up your business or expand into foreign markets (particularly China), you will have to set up a business account on Weibo first. After that, go nuts! With powerful customized functions on this application, you can use the data analysis services provided, overlooked by an efficient communication management system!
Weibo Advertising Channels
Let’s learn about the four main advertising channels Weibo has and how you may use it to your advantage.
1. Video Ads Weibo Advertising
The Weibo stories are a good way to get a hold of the consumer’s attention. These video ads are placed on top of the weibo following page. This video contains the author’s profile, displayed on the top of the feed. The secret is to make it very eye-catching. This will promote the user to click the ad. The portrait screen used in the video is in accordance to the user’s usual browsing articles. In this way, the videos are used to pique the interest of customers by reflecting the essence of the product- all while supporting to add chain jump.
The selection of product advertising is dependent on the specific characteristics of the product! Further, make use of the varying features of Weibo and use it to your advantage. For instance, use the AR camera functionality of Weibo and create a blend of visual elements and reality to intrigue customers.
2. Weibo Search Engine
There are many social media platforms in China, but none like Weibo when it comes to search engine optimization! There are many ways in which you can promote the Weibo search engine to increase brand exposure. One such way is to use default search keywords on the search page. This leads the customer to click on that option subconsciously. Once clicked, they will get all the related content, which includes brand posters, recommended accounts, brand window, and micro-blogs (if relevant).
With automatically displaying the top two searched events, the third spot is allocated for advertising. Top search promotion really does help the brand appear in the most-searched list of real-time events while maintaining a constant connection between brand and users. Search promotion is also helpful if you have a specific target audience because it is based on specific keywords.
3. Exposure Weibo Advertising
This might just be one of the most commonly used and popular types of Weibo advertising (adstochina.westwin.com/weibo-advertising), and for a good reason. Also known as “Starting up page advertising,” the main lead to this method is that grabbing the attention of users is easier. Since the ad is easily visible to the user on the starting page of Weibo, by default, it is understood that the user is exposed to your brand and its name (at least). The ad reach rate is, therefore, a hundred percent!
Since Weibo is used on a massive level in China (with stats coming in as the daily active user reaching 190 million), three types of advertising interaction and four forms of advertising material are supported- raising the odds of your brand being recognized widely across the Chinese market.
4. Information Flow Weibo Advertising
Yet another popular form of Weibo advertising, the information flow is all about interspersing ads with content. Did you know that this type of advertising is also known as “native advertising”, or “native ads” because, in fact, it was one of the first forms of digital advertising? Brand advertising using information flow on Weibo focuses on increasing visitors while promoting the brand.
While being incorporated into the microblog’s basic content, it is not always easily found by users. For advertisers, however, native advertising has significant effects on the users: with the use of a new marketing model, better conversion rates can easily be obtained. With event links, product & interactive information provided to all of the brand’s channels, it is also a rather convenient mode of advertising.
Weibo Marketing: Four Steps to Getting Started
Significance of Digital Marketing
A healthy online presence is the practical demand of the present time as far as all businesses are concerned, and only by this way, companies can outsmart the aggressive marketing trends that are par for the course of the modern-day. All small and medium-sized companies make it a point to build beneficial online portals, through which they attract their potential clients and at the same time, retain the existing customers.
Digital marketing is not the same as before because of the fierce competition that prevails in the online market. This scenario was just unthinkable just a few years back when digital marketing was in the infant days.
However, the process of digital marketing differs depending on the area of the targeted audience. For instance, in a country like China, one will have to build the online portals, precisely in tune with the algorithms of the major search engines such as Sogou and Baidu. This is a must-do activity for making the site rank better as regards the SERP (Search Engine Result Page).
For social network marketing, one will have to make use of popular Chinese social sites like Weibo and WeChat. Many of the companies that are desirous of conquering the Chinese market opt for Weibo Marketing (adstochina.westwin/weibo-marketing). Nevertheless, it is highly significant that one should seek assistance from reputed SEO companies. The company you select must be well-versed with the cultural, linguistic, and geographical significance of the country. It must have proved its professional competence.
Why Weibo Marketing?
Weibo Marketing is a practically successful marketing method as regards the prevailing social trends in China. Here, the advertisers will get the option to maintain a constant relationship with the varied customer segments. One of the main attractions of Weibo is that the bulk of the Chinese population actively participates in the day-to-day discussions, and age is not a criterion here. You can see that people from all age groups actively participate in the group. Hence, this online platform has turned out to be a beneficial one for the advertisers. When the applied strategies are right, Weibo marketing will earn benefits for you and that too, in a rapid phase. The only thing companies will have to make sure is to hire professional SEO companies to bring in the desired Weibo effects.
Weibo Marketing: Four Steps to Getting Started
The most common marketing options that one can try through are Fan Tunnel, Fan Stop, search engine optimization, and display ads. You can go for the best advertisement method that will be suitable for your specific needs. It is advisable to consult a practiced SEO company to select the proper ones. In some cases, it will be virtually beneficial to try all of these varied Weibo marketing methods.
Fan Tunnel: This marketing method gives you the option to target a large customer segment. Here, one can choose the best option for meeting your precise marketing needs. The advertiser can select a specific region for targeting the customers who live in that place, or a fixed age-group, gender, etc. This option gives much clarity to the marketing method.
Fan Stop: In this method, the cooperation of the existing followers is a must, as the promo materials must reach their contacts. In essence, the promotional activities will cover your present fans and their contacts. However, the cooperation of your existing contacts is imperative. That said, cordial interaction with them will make them loyal customers, and they will be ready to cooperate with you.
Search Engine Optimization: When the web pages are in sync with the requisites of the major search engines like Baidu, Sogou, etc., the related pages will crop up in the first part of the search engine result page. Because of this, there will be huge traffic, and the conversion rate will be high. The expertise of a specialized SEO agency can easily do this trick for you.
Display Ads: In this method, you can display appealing display ads, and whenever any reader clicks on such ads, he or she will enter your website. The conversion rate will be high because only the people who are interested in your products or services will click on the advertisement.
How To Hire The Right Digital Marketing Company
Hiring the right digital marketing company in China will determine how well you can do with positioning your brand in the Chinese market. While most companies dream of making it big in one of the fastest developing economies in the world, it can be tricky to get started unless you are conversant with the Chinese languages, culture, and legal requirements. That is why you should consider working with a reputable local digital marketing company and let them smooth your way into China.
To hire the right digital marketing company in China, it will help to consider the following:
Do they offer strategic consulting?
If it is your first foray in expanding your business into China, there are many essential cultural and legal aspects that you will need to know. An experienced digital marketing company will help you develop a detailed market entry plan. They will conduct in-depth market research, plan a brand localization strategy, and find digital marketing solutions. They will advise you about consumer behavior in China and how to identify where the opportunities are. You can then use this information to leverage your brand strategy.
Can they help you with search engine marketing?
Since the Chinese government has banned the foreign-based search engines in the country, you will need to know how to increase your brand visibility on Chinese search engines. The top three in China are Baidu, 360, and Sogou. The digital marketing company must know how to use SEM services like Pay Per Click (PPC) and Search Engine Optimization (SEO), and how to register, set up, and manage a PPC account for you. If you have an existing PPC account, they must know how to audit it.
Additionally, they must understand how to do the following:
• Conduct consumer and competitor research
• Do keyword research, analysis, and selection for PPC and SEO
• Set up and adjust bids
• Write ad copy and do ad copy testing and optimization
• Optimize SEO in title, keyword, and description
• Integrate images, video, text, and social links into customized advertisement formats
• Manage, monitor, and adjust marketing campaigns
• Track your website traffic and PPC conversion
• Create performance reports and make suggestions for improvement
Will they undertake social media marketing for your brand?
One of the best ways to reach massive sections of consumers in China is to get on leading social media platforms like WeChat and Weibo. The digital marketing company you hire should help you register accounts with these platforms and get the accounts officially verified. They should also advise you on customizing the menu setup and help you with WeChat website integration. Additionally, they should assist with planning an effective social media content strategy that includes creating ad copy, broadcasting promotional messages, and implementing creative marketing campaigns.
They should also target your ideal customers, using demographics, interests, and behavior. Further, you want them to manage the social media accounts to increase follower engagement, drive traffic, increase sales, and build brand loyalty by improving customer service.
Are they able to analyze the marketing performance?
Along with managing your marketing campaigns, the digital marketing company should also know how to track and analyze marketing performance. They should also carry out social media audits and recommend changes to improve performance.
What is their experience with display advertising?
To reach the right audience, you will need the digital marketing agency in China to help you to launch full-screen, in-feed, banner, and video advertisements on suitable online platforms. If done in the right way, such advertisements can drive traffic and increase your brand visibility and enhance your sales.
Is web localization included in their services?
When you are advertising to a Chinese audience, simply translating your copy may not work. It is necessary to understand cultural aspects and nuances and create content in Chinese to successfully appeal to people. The digital marketing agency should have native speakers with excellent writing and editing skills to handle your content needs.
As you see, partnering with a reputable, experienced digital marketing company in China is a practical necessity for your business to thrive. You will be able to reach out to a wider audience and convert viewers into loyal brand followers.
WeChat Marketing- Top Strategies Revealed
Chinese people use WeChat more than emails. Around 70% of Chinese users rely on WeChat to communicate with colleagues, clients, suppliers, organize work, and read information about their work. Here are some top WeChat marketing strategies to help you tap this popular chat platform.
Attractive Introduction
Chinese love fancy presentations and that apply to your WeChat business profile. The company introduction is the first impression of your brand on the Chinese consumer, and it needs to be done right. It is important to have a clear WeChat introduction of your brand on the WeChat platform.
When the Chinese user sees your WeChat account page, he/she will look for an introduction and fancy content. For example, Chinese people love minisites, H5 pages, videos, and fancy presentations, and you should consider these elements when building your WeChat account page.
Good Content
Good content is the soul of any marketing campaign, and it holds true for the WeChat platform as well. To get visitors on WeChat, you need to create good quality content regularly to increase visibility. Some of the good content examples for your WeChat marketing can be offering market information, useful tips and providing special offers that can encourage the Chinese audience to follow your WeChat account.
When you create good content, it must be shareable too. Here are some characteristics of good and shareable content that you need to focus on.
- It should have an eye-catching title
- The content should be presented in an attractive manner. Multimedia elements like photos, embedded videos, and gifs make content more attractive.
- The content should be unique
- The content should be personalized to your target customer base
Community Management
Just creating good content is not enough, you need to promote it and encourage its sharing in user groups and communities. Many companies fail to reap the benefits of the WeChat platform as they do not focus on community management.
For successful lead generation, you should promote and share your content on forum websites, user groups, and other media platforms. You need to also share your WeChat account QR code on your website and in emails to clients. If you are not doing this, you are missing a large number of potential customers.
Companies need to integrate themselves with targeted groups and identify the platforms where they exchange information. Influencers also play an important role in WeChat marketing, and you need to find influencers popular in your business niche and also appeal to your target customer base.
Integration with targeted groups, communicating with users, finding influencers can be a time-consuming process, but the efforts will eventually pay you rich dividends.
Active Customer Service
Efficient customer service plays an important role in the success of any WeChat marketing campaign. Your business can hugely benefit from interaction with customers having queries. The customer service can play an important role in providing instant answers to customer queries and pave way for buying decisions. Also, customer service can also reply to quotations.
Now that you know some top WeChat marketing strategies, you also need to create and manage your WeChat account in the right way. Here we have shared a few tips for managing your WeChat account effectively.
Using KOLs on WeChat
Key opinion leaders can play an important role in influencing the target customer base. They can share your content with the targeted customer base and help increase followers. Influencer marketing is common on the WeChat platform, and you need to choose the right influencer for your brand.
You can collaborate with KOLs to create content for your brand and share it with your target customer base. Give maximum flexibility to KOL in content creation. Before publishing and sharing the content on the platform, make sure it is optimized for SEO.
There are various ways of collaborating with KOLs, like inviting them for experiencing your service or product or offering them to try your product before launch. Adding right WeChat influencers will surely enhance the effectiveness of your marketing campaign.
Now that we have revealed top WeChat marketing strategies, you can go ahead and apply them to get better ROI from your marketing campaigns. Do you’ve any questions? Please feel free to leave your comments below.