Branding is critically important for every business. Just look at the following statistics according to several studies and reports.

● 77% of B2B marketers acknowledge that building a strong brand is key to their organization’s growth.

● 75% of businesses say building brand awareness tops their priority list.

● 59% of customers tend to purchase products from familiar brands.

● 33% of customers have a brand in mind when they go shopping

The moral of the story is you need to build brand awareness to improve sales and growth or you risk yourself or your business losing behind your competitors. And a good branding agency can help you here.

However, there are many branding agencies in Philadelphia. And choosing the right one is finding a needle in a haystack. You need to know what to expect from the process. This will vary from agency to agency, as different companies offer different service offerings, use different processes, have different strengths and weaknesses, and are left by different individuals.

So, below we outline the key things you can expect when working with a branding agency.

Integrated Marketing Approach

A branding agency should have a focused, integrated marketing approach that incorporates all aspects of your company.

Branding agencies Philadelphia understand the importance of high-level thinking. When everything you do is a reflection of your brand strategy, you will have a focused and dynamic marketing program. This helps eradicate marketing that is off-target, flippant, and/or not attuned with the company’s overall mission.

Think of a brand strategy as something that helps you separate out everything you perform to make sure it’s impactful, resounding, and co-ordinated with business goals.

A Consistent Expression of the Brand

Branding agencies in Philadelphia should have a consistent expression of the brand using a set of standards and guidelines that they help you define.

Focusing on the brand ensures a coherent marketing program because everything will be steered by the brand strategy. This helps make your marketing initiatives more effective as they are a blended expression of the brand, and will all lend toward a better brand. This will eventually lead to brand equity.

When you devise marketing strategies and programs unaligned with the brand, you won’t be able to build long-term value. You need to think out-of-the-box and bigger. You need to implement marketing programs that resonate with the brand to formulate marketing initiatives that further business strategy and are substantiative to company stakeholders.

Clear Understanding of Marketing Goals and Objectives

Make sure the branding agency you plan to hire has a thorough understanding of your marketing goals and objectives.

When you have a well-defined brand, what you require to do to attain your mission and vision becomes much simpler.

When you have a brand platform in place, you know what your brand’s core values are, and recognize your key messaging, it’s much simpler to figure out where you want to go and what you have to do to get there.

A Foolproof and Impactful Strategy

The branding agency you plan to hire should have a great strategy that builds brand equity and trust through a meticulously engineered sequence of targeted communications.

When you build a brand with a long-term vision, and which resonates with consumers, it will help build trust with your target audience. And that trust will turn into loyal customers. When you have a loyal customer base, you build brand equity. And the more valuable your brand name is or to your customers, the more powerful your brand becomes. Isn’t that what you want?

Should Have a Follow-up Program

The branding agency should have a follow-up program in place to track and assess your brand’s progress to ensure its success.

When you have a clearly defined brand strategy, it helps launch and position your brand rightly and spur marketing initiatives. But branding agencies in Philadelphia recognize the importance of maintaining a brand continuously and measure its health.

Branding isn’t a one and done effort. It needs your continuous attention to stay relevant and meaningful.

So do you still have any questions about what to expect from branding agencies in Philadelphia? Please feel free to leave your comments below.