Social media is an important piece of the business marketing strategy. Social media platforms help increase brand awareness, boost leads and sales and connect businesses with their target customers. With more than 50% of the total population of China online, social media marketing in China offers tremendous opportunities for business success.

Here are a few reasons that show why social media marketing is a powerful weapon for business success.

Engagement is the Key

Ask any marketing or sales personnel and they will agree engagement is the key to marketing success. According to an OgilvyOne report, when the company launched a survey for a popular brand, more than 55% of Chinese Internet users participated in the online survey and the discussions on the social media platforms helped businesses.

Today customer conversations have gained significant importance, especially what they speak about your brand on social media platforms. Thus, it would be not wrong to say businesses can use the social media platform to attract and engage the audience which would help in brand awareness and brand popularity.

Social Media Marketing Can Make People Buy

The social media marketing trend in China suggests that social media platforms’ role is not limited to attracting customers only. In fact, the new trend suggests social media marketing plays an important role in lead generation in the form of trustful recommendations. Social media platforms help in creating a good brand reputation and encourage brand loyalty that provides more business opportunities.

Social Media Platform Allow Accurate Targeting

Popular social media platforms in China provide various marketing tools that can attract and convert potential customers and make your social media marketing in China successful. For example, WeChat, a popular social media platform offers three different types of ads to attract and convert potential customers. They are:

· Moment Ads

· Mini Program Ads

· Official account Ads

After you have determined your marketing goals you can select your target audience through category selection. For example, you can showcase your ads in certain regions, show your ads to people with a specific interest, show ads on mobile devices of the target audience, and use other categories to reach a select audience. The combination of interactive ads and selective targeting allows businesses to reach the right audience while keeping marketing costs low.

Social Media Marketing Involves the Use of KOLs

The digital revolution has changed consumer behavior and today they are less influenced by traditional public media. The new social trend has shifted the trust factor to individual brand leaders on social media platforms also known as KOLs.

KOLs are popular brand ambassadors with more than 10,000 followers. They have a huge influence on their social media followers. Businesses can recruit KOLs for their brand promotion and build a good brand image.

Social Media Platforms Allow Opening of Direct Online Store

With so many online distractions, it can be a difficult task to push social media followers towards your ecommerce store or website for purchases. Chinese social media platforms like WeChat allow brands to open a direct online store on the platform. Building an online store on WeChat is more convenient and also costs less.

WeChat provides useful tools to showcase your products in the online store. In fact, you can also link the words or pictures to relevant products in your online store. WeChat also offers a Chinese online payment method that can be used by the customers to complete purchases without leaving the platform.

Advanced Marketing Tools

The social media platforms in China have gone beyond customer interaction, sharing, and engagement. Social media platforms like WeChat offer innovation technical tools like WeChat Mini Programs that offer advanced features like task management, bus time checkers, mobile bike locking and unlocking, and eCommerce.

The WeChat Mini Programs also has a feature known as Mini Programs Nearby that allows users to explore Mini Programs based on their location.

The rising popularity of social media platforms and technological advancements has made it a powerful marketing tool for business success and social media marketing in China seamless.

Do you’ve any questions about social media marketing in China? Please feel free to leave your comments below.