When expanding business operations in China, digital marketing agency collaboration is essential for foreign companies. Without expert guidance from knowledgeable agencies, it might be hard to overcome the language and cultural barriers that you will encounter in the country. Also, and more crucially, you will need assistance in navigating through the complex rules and requirements that foreign companies must comply with before they can market their products and services in China. Furthermore, teaming with a China-based digital marketing agency can help boost your brand popularity in the country. Here’s how:

They can help you to connect with the right audience

While China’s Internet population of 854 million and counting looks extremely promising to foreign companies that want to expand into the country, it is essential to conduct in-depth market research before foraying forth. To maximize your chances of marketing success, you must identify who your target audience is and find out what this audience desires, needs, and likes. Using that data, you can segment the audience by age, gender, location, and interests. You can then create customized advertisements that will catch their attention and persuade them to try out your products and services.

While the research and planning for such advertising campaigns might be possible on your own abroad, the language and cultural issues in China necessitate local collaboration. Even if you are fluent in Chinese, you might not always get the nuances and cultural references that native speakers employ in their interactions with each other. Rather than risk a faux pas that offends people, or turns you into a laughing stock, work with a digital marketing agency to raise awareness about your brand.

They can assist you with search engine marketing

For raising your brand’s online profile in China, digital marketing agency assistance in search engine marketing is crucial. The agency will obtain the necessary governmental permission to set up a PPC advertising account for your company on leading search engine marketing platforms like Baidu. Along with creating promotional banners for your brand, the agency will write advertising copy for your brand and make marketing videos.

As these are written by native speakers and take cognizance of current social, economic, and political trends, they are likely to resonate better with the target audience. Merely translating your copy from an English version wouldn’t work as well. Additionally, the digital marketing agency will organize promotional events, build connections with social media influencers, and reach out to engage potential customers.

They can undertake social media marketing for your brand

As with search engine marketing, the digital agency will get official permission to open accounts on leading social media platforms like WeChat and Weibo for your company in China. They will then help you set up the accounts with the appropriate branding imagery and chalk out a content marketing strategy to attract the target audience. They will also set up a posting schedule to make sure that your posts get seen at the right time by the right people.

They will help improve your engagement with the target audience

Two-Way engagement is essential for building a strong following on Chinese social media. It is not enough to publish a relevant post, and you must also respond to the replies and queries you might get from potential customers. As you might be limited in your language usage, the digital marketing company will handle the interactions for you, as per your instructions and their discretion, maintaining a courteous, professional manner that eschews controversies with all customers.

They can help analyze your brand’s marketing performance

The digital marketing agency will keep track of how many impressions your posts are getting, how many conversions they are making, what the bounce rate is, and which are the most popular ones. By having this data at hand, you will be able to analyze your overall performance and assess what you need to do to improve your marketing performance. Carefully consider the recommendations that the digital marketing agency makes in this regard.

As they will have more experience than you in marketing to the Chinese, implementing their suggestions about posts creation, posts publication, and audience engagement might bring about a change for the better as far as your brand is concerned.