Hiring the right digital marketing company in China will determine how well you can do with positioning your brand in the Chinese market. While most companies dream of making it big in one of the fastest developing economies in the world, it can be tricky to get started unless you are conversant with the Chinese languages, culture, and legal requirements. That is why you should consider working with a reputable local digital marketing company and let them smooth your way into China.

To hire the right digital marketing company in China, it will help to consider the following:

Do they offer strategic consulting?

If it is your first foray in expanding your business into China, there are many essential cultural and legal aspects that you will need to know. An experienced digital marketing company will help you develop a detailed market entry plan. They will conduct in-depth market research, plan a brand localization strategy, and find digital marketing solutions. They will advise you about consumer behavior in China and how to identify where the opportunities are. You can then use this information to leverage your brand strategy.

Can they help you with search engine marketing?

Since the Chinese government has banned the foreign-based search engines in the country, you will need to know how to increase your brand visibility on Chinese search engines. The top three in China are Baidu, 360, and Sogou. The digital marketing company must know how to use SEM services like Pay Per Click (PPC) and Search Engine Optimization (SEO), and how to register, set up, and manage a PPC account for you. If you have an existing PPC account, they must know how to audit it.

Additionally, they must understand how to do the following:

• Conduct consumer and competitor research
• Do keyword research, analysis, and selection for PPC and SEO
• Set up and adjust bids
• Write ad copy and do ad copy testing and optimization
• Optimize SEO in title, keyword, and description
• Integrate images, video, text, and social links into customized advertisement formats
• Manage, monitor, and adjust marketing campaigns
• Track your website traffic and PPC conversion
• Create performance reports and make suggestions for improvement

Will they undertake social media marketing for your brand?

One of the best ways to reach massive sections of consumers in China is to get on leading social media platforms like WeChat and Weibo. The digital marketing company you hire should help you register accounts with these platforms and get the accounts officially verified. They should also advise you on customizing the menu setup and help you with WeChat website integration. Additionally, they should assist with planning an effective social media content strategy that includes creating ad copy, broadcasting promotional messages, and implementing creative marketing campaigns.

They should also target your ideal customers, using demographics, interests, and behavior. Further, you want them to manage the social media accounts to increase follower engagement, drive traffic, increase sales, and build brand loyalty by improving customer service.

Are they able to analyze the marketing performance?

Along with managing your marketing campaigns, the digital marketing company should also know how to track and analyze marketing performance. They should also carry out social media audits and recommend changes to improve performance.

What is their experience with display advertising?

To reach the right audience, you will need the digital marketing agency in China to help you to launch full-screen, in-feed, banner, and video advertisements on suitable online platforms. If done in the right way, such advertisements can drive traffic and increase your brand visibility and enhance your sales.

Is web localization included in their services?

When you are advertising to a Chinese audience, simply translating your copy may not work. It is necessary to understand cultural aspects and nuances and create content in Chinese to successfully appeal to people. The digital marketing agency should have native speakers with excellent writing and editing skills to handle your content needs.

As you see, partnering with a reputable, experienced digital marketing company in China is a practical necessity for your business to thrive. You will be able to reach out to a wider audience and convert viewers into loyal brand followers.