Chinese people use WeChat more than emails. Around 70% of Chinese users rely on WeChat to communicate with colleagues, clients, suppliers, organize work, and read information about their work. Here are some top WeChat marketing strategies to help you tap this popular chat platform.

Attractive Introduction

Chinese love fancy presentations and that apply to your WeChat business profile. The company introduction is the first impression of your brand on the Chinese consumer, and it needs to be done right. It is important to have a clear WeChat introduction of your brand on the WeChat platform.

When the Chinese user sees your WeChat account page, he/she will look for an introduction and fancy content. For example, Chinese people love minisites, H5 pages, videos, and fancy presentations, and you should consider these elements when building your WeChat account page.

Good Content

Good content is the soul of any marketing campaign, and it holds true for the WeChat platform as well. To get visitors on WeChat, you need to create good quality content regularly to increase visibility. Some of the good content examples for your WeChat marketing can be offering market information, useful tips and providing special offers that can encourage the Chinese audience to follow your WeChat account.

When you create good content, it must be shareable too. Here are some characteristics of good and shareable content that you need to focus on.

• It should have an eye-catching title
• The content should be presented in an attractive manner. Multimedia elements like photos, embedded videos, and gifs make content more attractive.
• The content should be unique
• The content should be personalized to your target customer base

Community Management

Just creating good content is not enough, you need to promote it and encourage its sharing in user groups and communities. Many companies fail to reap the benefits of the WeChat platform as they do not focus on community management.

For successful lead generation, you should promote and share your content on forum websites, user groups, and other media platforms. You need to also share your WeChat account QR code on your website and in emails to clients. If you are not doing this, you are missing a large number of potential customers.

Companies need to integrate themselves with targeted groups and identify the platforms where they exchange information. Influencers also play an important role in WeChat marketing, and you need to find influencers popular in your business niche and also appeal to your target customer base.

Integration with targeted groups, communicating with users, finding influencers can be a time-consuming process, but the efforts will eventually pay you rich dividends.

Active Customer Service

Efficient customer service plays an important role in the success of any WeChat marketing campaign. Your business can hugely benefit from interaction with customers having queries. The customer service can play an important role in providing instant answers to customer queries and pave way for buying decisions. Also, customer service can also reply to quotations.

Now that you know some top WeChat marketing strategies, you also need to create and manage your WeChat account in the right way. Here we have shared a few tips for managing your WeChat account effectively.

Using KOLs on WeChat

Key opinion leaders can play an important role in influencing the target customer base. They can share your content with the targeted customer base and help increase followers. Influencer marketing is common on the WeChat platform, and you need to choose the right influencer for your brand.

 You can collaborate with KOLs to create content for your brand and share it with your target customer base. Give maximum flexibility to KOL in content creation. Before publishing and sharing the content on the platform, make sure it is optimized for SEO.

There are various ways of collaborating with KOLs, like inviting them for experiencing your service or product or offering them to try your product before launch. Adding right WeChat influencers will surely enhance the effectiveness of your marketing campaign.

Now that we have revealed top WeChat marketing strategies, you can go ahead and apply them to get better ROI from your marketing campaigns. Do you’ve any questions? Please feel free to leave your comments below.